The Loudness War – Why Should You Care?
Cats: Loudness Wars, studio 2.0|
By Shawn Daley
Unfamiliar with the term “Loudness War”? Here is a quick rundown:
For the last several years, modern music has been subjected to quality-destroying production methods mostly during the mixing and mastering stages of the recording process. Through the abuse of digital audio compression and limiting, music is given a false sense of loudness, and a resulting reduction in natural dynamic range (ratio of the quietest section of a song to the loudest section of a song) occurs. In extreme cases clipping of the audio waveform results in audible digital distortion. Go to our Loudness Wars category for more information.
Not everyone will understand why this is such a large problem, or even care about it. This is understandable. This also begs the question…. Why not? Why WOULDN’T the average music listener care about the quality of the music they enjoy so much? I’ve come across plenty of average music consumers, educated on the Loudness Wars, who still feign ignorance and choose to ignore it.
Why?
One key reason is that many listeners have not compared the quality of artificially loud music to a recording with greater dynamic range. A reasonably compressed recording doesn’t need artificial loudness. These recordings beg you to listen loud! When the dynamic range is taken full advantage of, you notice a crisp and clearer sound, even at a large level of volume. Turn it up and feel the power and punch of dynamics!
Over-compression and limiting results in recordings that sound worse when listened to loudly. Don’t we want to turn our music up?
Another reason is one that many involved in the music industry are coming to realize: change is on its way. Thanks to many extreme examples, particularly Metallica’s Death Magnetic, the Loudness War has gone from a slight loss of dynamics to gross quantities of distortion. Even average music listeners are noticing the snaps, crackles, and pops that can be heard throughout Death Magnetic. This is nothing new for today’s modern recordings, but the fact that consumers are noticing this is a sign that the engineers and producers responsible are pushing the limits of what is acceptable.
It’s one thing to notice this loss of quality, but it’s another thing to understand the cause of it.
At Euphonic Sound Recording Studio, James and I are working with two bands, who are taking advantage of our Studio 2.0 offer, and have specifically acknowledged the Loudness War. They have volunteered their music in the hopes of educating others regarding over compression and limiting. 48caliber (Ajax, Ontario) and Foresight For The Blind (Toronto, Ontario) understand that the general public perceives louder as better. Since most of today’s hard rock bands release their material ridiculously loud, how does one compete with that?
For the 48caliber and Foresight For The Blind recordings, we are aiming to put back the punch in Metal and Punk, by allowing more dynamic range in our mix and mastering process.
The decision to listen loud will be up to the listener
To anyone who has never set foot in a recording studio, or has never heard the words compression and limiting described in an audio environment, This video is straightforward and simple, showing the way audio is physically affected by the result of over-compression. However, the best way to understand is to simply use your ears.
Compare older recordings from the 50’s through to the early 90’s with the recordings of today. You probably won’t be able to transition between songs comfortably without either turning your stereo up during the 50’s – early 90’s recordings, and needing to turn it down during a modern recording.
Finally, I’d like to go over a couple of common misconceptions that many people have about the Loudness War.
Misconception 1 – Loud Is Bad!
With a title like The Loudness War, this could easily lead people to believe that loud equals bad. This is only true when loudness is artificially introduced to a recording. I like to listen to music loud. Hundreds of thousands of people love to crank their stereos. Because of this artificial loudness, we lose quality when we listen loud. When each individual instrument in a song is being heard at the same level of volume, we don’t need to crank our stereos. If we do, we’ll hear distortion, our ears will tire quicker than usual, we lose dynamic resolution. If music is produced without artificial loudness, we CAN turn our speakers up, and it WILL sound better. This issue should be referred to as the Artificial-Loudness War to avoid the confusion that loud equals bad.
Misconception 2 – Compression Is Evil!
With all this talk of compression and limiting, many of you might think that both are responsible for destroying the quality of music. Compression and limiting are fantastic tools that can be used for creative purposes in the same manner that equalization and microphone placement techniques are. As with anything they can be abused. It’s when producers and engineers overuse these tools that the real problem occurs, hence the term over-compression.
So, what is your take on the Loudness Wars?
Leave your words in the comment section and let us know.

The Loudness War – Why Should You Care? by Shawn Daley is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
Based on a work at studiomanifesto.ca.
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14 Responses to “The Loudness War – Why Should You Care?”
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April 16th, 2009 at 8:37 am
New Post on Studio Manifesto. The Loudness War – Why Should You Care? http://ping.fm/FK4v9
This comment was originally posted on Twitter
April 16th, 2009 at 9:16 am
It’s totally Rick Rubin’s fault lol
April 16th, 2009 at 10:22 am
shawn,
nice article man. its an important issue for anybody that loves music.
April 16th, 2009 at 2:03 pm
Nice article. Makes me glad I’ll be interning at Euphonic Sound where they don’t over compress.
April 16th, 2009 at 6:16 pm
Very interesting Shawn.. I can’t help feel tricked and manipulated by the studios who will do just about anything to ensure their financial success…. money seems to be the defining motive… how sad!! Thanks for enlightening my eyes and ears!
April 17th, 2009 at 7:17 am
This is the must-read!!
Good job Shawn.
April 18th, 2009 at 1:07 pm
If only compressors were included along with the EQ on most consumer devices! We might not even be in this mess. Of course most people don’t even understand their EQ so…
April 19th, 2009 at 9:57 am
Great read about the misconceptions of Loudness. http://ping.fm/cx2eh
This comment was originally posted on Twitter
April 23rd, 2009 at 11:04 am
Good article Shawn!
It’s interesting that when I master a project like 48 Caliber for example I will of course add compression and limiting to a degree (that is the essence of the sound of rock after all), but I like to keep the average RMS no hotter then -12.5 db. I find that at this level most of the dynamic range is kept intact and all I’m doing is limiting peaks that are very short…you don’t hear that as an artificial loudness artifact. But compared to a lot of un-enlightened commercial releases it is still quite a bit quieter. I was a bit shocked the other day when after mastering a 48 Caliber mix I put on a new release CD by Harry Manx (a folk singer and acoustic musician) and it was soooo much louder than my 48 Caliber master that it made me think for just a fleeting moment “Damn! Maybe I should master 48 Caliber louder” but after listening to a few songs the Harry Manx CD started to get on my nerves with it’s relentless in your face, ear fatiguing drive. So my point is that the while the max. loudness trend initially sounds more exciting it can’t be tolerated for any long periods of listening….it’s just a dog and pony show, designed by the new digital media hawkers to get you in the carnival tent and empty your pockets of your music buying cash before you even knew what hit you.
Rant over
Freddy
April 23rd, 2009 at 11:41 am
Good points here Freddy. We are lucky to have a mastering engineer who takes the path less traveled and makes sophisticated and subtle artistic decisions when mixing & mastering.
April 24th, 2009 at 7:15 pm
Great stuff shawn.
Although i’m not sure that the general public perceives louder as better- but the general marketplace? yea, its all
over loud.
People have extremely short attention spans these days. To make quick money you’ve got to do what Freddy suggests and hit them fast and hard. Want to sell CDs? Make it impossible to hear your competition and they cease to be competition.
I bought six ipods before the first U2 vertigo commercial had finished airing. . . .2 still work.
other real world comparisons:
Politicians shouting overtop each other to be heard and drown out opposition.
Movie previews that contain all the movie’s best explosions.
Squeaky wheels getting the oil.
April 24th, 2009 at 7:16 pm
whoops, you can go in and capitalize your name there if you like man
April 24th, 2009 at 7:20 pm
Just read a great article on The Loudness Wars and why modern CDs are suck ass loud: http://ping.fm/r9bCG
This comment was originally posted on Twitter
August 11th, 2009 at 5:32 am
[...] reading this post, I’d like to recommend you read “The Loudness Wars: Why Should You Care?” and “Welcome to the Land of Loud” as well as other posts in our Loudness Wars category [...]