Dynamic Outlets

No wonder the majors speak so highly of Spotify – they receive 18% of shares in the online streaming service. It’s justy a pity that artists won’t get to see any of this…

The launch of Spotify in the UK must surely be one of the biggest PR successes for an online music service. Despite only having spent around £5,000 on marketing since 2006 (according to Daniel Ek, one of Spotify’s founders), they’ve managed to gain huge media coverage – not least in The Guardian.

Full story at the Guardian.co.uk

Technorati Tags: , , , ,

Print This Post Print This Post