mbi1
By Shawn Daley



Innovation is key to grabbing and sustaining an audiences attention. An artist by the name of Moldover has used his knowledge of circuit boards to create a CD jewel case that doubles as a musical instrument:







You’ve really got to give it up for Moldover. Now fans of his music not only have a new album to listen to, but also an interactive piece of memorabilia. Going a step further, Moldover offers the option of a portable version of the technology, increasing the amount of content he can now provide as well as a great fan service.



While this unique idea won’t work for all artists, its the innovation that is truly inspiring.


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This entry was posted on Monday, August 31st, 2009 at 4:23 pm and is filed under Music Culture, Music Production, Music Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.