Archive for September, 2009

Why Mastering Sucks in the 21st Century

Loudness Wars, Music Production| 8 Comments »

by Ian Shepherd
This is a rant. If you don’t like rants, don’t read it.
The first argument goes like this:
1. Mastering is just a matter of balancing tracks with each other using EQ, compression and limiting.
2. I can get mastering EQ and compression plugins free with a pint of beer, nowadays.
3. Why would I pay someone [...]

Don’t Forget To Be Awesome

Music Business, Music Promotion| 3 Comments »

Here are a couple of new music innovators who seem to be having success with a direct to fan community based model. A record label on youtube…Brilliant!!

Rhyme More Naturally

Wisdom| 2 Comments »

The importance of rhyme in a song is often overlooked. The lyrics are a huge part of any song, and focusing the listener into the song, this can often be difficult. The reason is some rhymes, patterns, or combination of both can lead the listener away from the song, and cause the song to lose [...]

Is Your Release Strategy Driving Fan Engagement – Or Preventing it?

Music Business, Music Promotion, Wisdom| No Comments »

by refe
The way listeners enjoy music has changed drastically in the past ten years. Technology has completely reshaped the marketplace through file sharing, single track downloads, online music streaming, etc. Yet, the way that music is compiled, released and marketed has remained largely the same.
Most artists still spend months and years producing full albums, pouring [...]

The Reverb Store Looks Awesome

Music Business, Music Promotion| No Comments »

Since the announcement of Reverb Nation teaming up with Audio Life for the Reverb Store, we’ve been extremely interested in learning how this will benefit the independent music community.
We knew that it would, we just wanted more details on how. This video released by Reverb Nation gives us plenty of details. As we work [...]

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