Involving the fan, and rewarding them for doing so. Not such a shabby idea, Mr. Johnson.

Jack’s idea in marketing his latest live album is to get people to do it for him. With Twitter as one of the most popular social websites out there, its bound to be a success.

He has a preset message to promote his new album, and whenever anybody does, a single from [the album] starts downloading. Its win-win. Jackie gets his album promoted (for free might I add), and the fans get a free diddy. Marketing at its best.

Jack Johnson, the author of many mellow melodies that’ll make you want to stay in bed all day, has figured out a really cool way to promote his new live album on Twitter.

From Mashable

Technorati Tags: Free, Jack Johnson, mashable, MP3, twitter

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