by refe

The way listeners enjoy music has changed drastically in the past ten years. Technology has completely reshaped the marketplace through file sharing, single track downloads, online music streaming, etc. Yet, the way that music is compiled, released and marketed has remained largely the same.

Most artists still spend months and years producing full albums, pouring the majority of whatever marketing budget they have into a single event – the album’s release date. Despite this, most listeners will only download two or three songs. After that, they have another two years to wait for new material.

In an increasingly competitive market where fan engagement is at a premium, artists can’t afford to continue following this model. Modern music marketing is about the artist-fan relationship. Along with live performances, new music releases should be considered the backbone of this relationship, not simply a product to drive revenue or attendance.

Read the Full story at Creative Deconstruction

Technorati Tags: advice, blog, business, creative, deconstruction, DIY, Help, independent, industry, Manifesto, music, production, promotion, Sound, Studio

This entry was posted on Tuesday, September 29th, 2009 at 12:53 pm and is filed under Music Business, Music Promotion, Wisdom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.