Why Mastering Sucks in the 21st Century
Cats: Loudness Wars, Music Production|
by Ian Shepherd
This is a rant. If you don’t like rants, don’t read it.
The first argument goes like this:
1. Mastering is just a matter of balancing tracks with each other using EQ, compression and limiting.
2. I can get mastering EQ and compression plugins free with a pint of beer, nowadays.
3. Why would I pay someone else to do my mastering?
The second argument goes like this:
1. Nobody buys CDs any more.
2. Nobody listens to albums any more.
3. Everybody uses mp3 players and crappy earbuds nowadays.
4. Why would I pay someone else to do my mastering?
The third argument goes like this:
1. I sent my last CD off to be mastered, and it came back sounding no different.
2. I sent my last CD off to be mastered, and it came back sounding the same but a bit louder.
3. I sent my last CD off to be mastered, and it came back sounding absolutely terrible.
4. Why would I pay someone else to do my mastering?
Case closed, right?
When I started out as a trainee mastering engineer, over 15 years ago, one of the toughest jobs was explaining to people what mastering actually was. In those days it truly was a dark art, costing you hundreds of thousands of dollars worth of gear just to obtain admission to the club. Nowadays you rip a few tracks into iTunes, burn a CD and you’re a mastering engineer, right?
Hmm.
My first set of replies goes like this:
1. That’s some of what mastering involves, yes. I wrote more about it here.
2. You can buy plugins that say they allow you to do mastering EQ and compression, yes. Why don’t the top engineers use them? Leaving that aside for a minute, do you know how to use the ones you have? Are your speakers good enough to hear what you’re doing with them? Do you have the experience to know exactly what things should sound like in your genre? Do you know when it’s a mix problem and when it’s a mastering problem?
Let’s try another tack. As a musician or record label, releasing your music to the world is a bit like having a really important job interview, and you need a new suit. Do you buy the cheapest, or the best you can afford? Given the choice, would you have one hand-made by a master tailor using the finest quality material to fit and flatter your exact build and body-shape, or would you order one over the internet and hope for the best?
3. Why would you want someone else to do your mastering?
See the rest of it at Mastering Media Blog
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9 Responses to “Why Mastering Sucks in the 21st Century”
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September 30th, 2009 at 1:28 pm
Why Mastering Sucks in the 21st Century http://bit.ly/2MkXGv
This comment was originally posted on Twitter
September 30th, 2009 at 1:35 pm
I think mastering is important whether you do it yourself of with a professional. Having been a mastering engineer for over 2 decades now put me in a situation where I understand the frustration of bands who have passed their music cd in the hands of sound mastering facilities and did not get good results. Still, I do think that cd mastering is essential, it’s like the polish on the car once you’ve finished cleaning. The key thing is to find the good sound tech for the appropriate project. A way to avoid big cost mastering session is to listen to your mixes everywhere for at least a month and do the corrections in the mix. I’ve been doing mix-mastering for over 10 years now and most of my clients prefer that flexibility. Using a few stems allows the freedom to touch up and enhance the final mix with subtlety. Keep on creating! Marcomé
September 30th, 2009 at 1:41 pm
Indie Artists: Budget for mastering, it is worth it. RT @JamesPew Why Mastering Sucks in the 21st Century http://bit.ly/2MkXGv
This comment was originally posted on Twitter
September 30th, 2009 at 1:48 pm
Indie Artists: Budget for mastering, it’s worth it RT@JamesPew Why Mastering Sucks in the 21st Century http://bit.ly/2MkXGv (via @EutopianA)
This comment was originally posted on Twitter
September 30th, 2009 at 5:22 pm
RT @JamesPew:Mastering Sucks in the 21st Century http://bit.ly/2MkXGv -mastering is worth it but it will never save a badly recorded track!
This comment was originally posted on Twitter
October 1st, 2009 at 12:43 pm
Why Mastering Sucks In The 21st Century [ @AFI should read this] http://bit.ly/2MkXGv
This comment was originally posted on Twitter
October 5th, 2009 at 9:09 am
[...] 1. Why Mastering Sucks in the 21st Century [...]
October 7th, 2009 at 12:54 pm
Let @ianshepherd tell you why Mastering sucks in the 21st Century http://bit.ly/2MkXGv
This comment was originally posted on Twitter
June 9th, 2011 at 11:39 am
[...] Why Mastering Sucks in the 21st Century by Ian [...]