motw3
By: Bob Baker

If you think this is going to be about search engine optimization or a Google AdWords campaign … think again. Here are five things Google offers that you should consider using to connect with fans and promote your music

1) Display your live show schedule with Google Calendar. Most people use this popular feature for personal appointments and scheduling. But you can also choose categories on your calendar to make public

2) Help fans find your gig venues with Google Maps. This popular application is the next best thing to having a GPS system in your car.

3) Turn your web site into a social networking playground with Google Friend Connect. Make it easy for people to join your community of fans using the cool features of this Google tool.

4) Add your albums and merchandise to Google Product Search. It’s kinda like Google’s version of Ebay — but there are no listing fees.

5) Power up your communications with Gmail. I’ve been using Gmail for more than four years and love it. Lots of features and gobs of storage space to archive years of email exchanges.

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