By: Bob Baker

Everybody these days wants to create buzz. They want to grab people’s attention on a large scale. And they want to do it sooner rather than later.

Therefore, everyone wants to know the secret steps they can take to ensure their marketing idea sticks — that it gains traction and reaches the people who need to hear it the most.

A good lesson on this topic comes from musician Paul Hipp. Check out his YouTube music video called “We’re Number 37” — which, as of this writing, has nearly a half million views.

If I were to ask you why this song has been watched by so many people, you’d probably say because it’s a decent tune about a timely issue. Plus, it features some clever editing and funny moments throughout — which makes it more likely to be enjoyed and passed on by those who watch it.

Correct! You can’t go wrong with songs about current events, especially when they are done in a creative way that elicits a reaction from people who are exposed to it.

Here are three lessons we can learn from this:

1) You have to throw a LOT of stuff out there to find something that sticks.

2) Regular output hones your craft.

3) Being bold and specific helps.

Read the rest of the story at Music Think Tank

Technorati Tags: made to stick, marketeing secrets, music marketing, Paul Hipp

 Print This Post

This entry was posted on Monday, October 19th, 2009 at 2:41 pm and is filed under Music Business, Music Production, Music Promotion, Wisdom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.