Merchandise is essential for an artists income. Increasing sales of merchandise should be key for budding artists.

These tips give some advice on how to make it easier for fans to purchase your goods, and make your fans feel better for investing in your art.

I cannot stress how much having alternate forms of payment available can help you.

Not everyone carries cash, it’ll increase sales, while making it easier for the buyer.

On a similar note, don’t be steadfast on the price, by flexible, and remember the fan is what counts.

For the performing artist, your merch table can be the lifeblood of revenue that keeps your career moving forward. Unfortunately, after all the other tasks (promoting the show, load in, soundcheck, etc.), the merch table tends to suffer from some serious neglect. Many performers treat their merch sales as an afterthought, CDs and T-shirts thrown about haphazardly. And then to top it off, it’s usually manned (or womanned) by some surly character looking like they are waiting to go to a funeral. If this sad description resembles your merch table then it’s time for an overhaul.

From DIY Musicians on CD Baby

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This entry was posted on Monday, October 19th, 2009 at 9:38 am and is filed under Music Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.