Does Direct-to-Fan Marketing Really Work?
Cats: Music Business, Music Production, Music Promotion|
By: Connor
Topspin Media, developer of direct to fan marketing toolkits, has been accused of being only useful to artists that are already established. With the recent success of Fanfarlo, Topspin can now assert they’ve helped market a band without a pre-existing fan base. Will this continue to prove true, or is Fanfarlo’s success an anomaly?
“How repeatable is Fanfarlo’s story? Topspin says another band is already doing something similar with its toolbox, and the idea of pricing developing artists’ records well below the typical iTunes album rate is clearly catching on.
What’s more, the things Fanfarlo did right are characteristic of what many growing startups do: create something good, establish relationships, make it easy to spread the word and stay in front of people so that they pay for something later.
Innovative marketing aside, however, “Reservoir” is artistically worthwhile, which differentiates the band from most of what else is floating around out there. The sales model itself surely wouldn’t have worked without the record being good. (Topspin’s No. 1 rule remains “Don’t suck.”)”
Read the whole article at Gigaom
Print This Post
Leave a Comment
Additional comments powered by BackType
