By: Connor

Have you ever wanted to be in a music video? With the help of a web cam and some fancy flash code, you can be. While you’re only in the video as an extra, augmented reality has a lot of potential. What is augmented reality? Essentially, it combines both real and virtual aspects, in real-time, and is 3-D. Common examples include the yellow first down line seen in football broadcasts, or the shot tracer that follows the puck in hockey games.

As an artist John Mayer has been on the forefront of emerging technologies, embracing the art of blogging and tweeting before it was trendy to do so. Today, however, Mayer has been able to make music and technology history as the first recording artist to release an augmented reality music video.

The music video for “Heartbreak Warfare,” from the upcoming Battle Studies album, is now featured on John Mayer’s website. After the Flash player loads, viewers can activate their webcam and hold up a printed or mobile version of the Battle Studies icon to their webcam, which, if aligned correctly, will prompt the video to begin playing with you as an extra in the background.

For more on Augmented Reality, check out HowStuffWorks
Read more at Mashable, or check out the videos below

Technorati Tags: Augmented Reality, Heartbreak Warfare, John Mayer, Music Innovation, music video, Web Cam

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This entry was posted on Wednesday, October 21st, 2009 at 8:16 am and is filed under Music Business, Music Culture, Music Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.