By: Connor

Ever wonder if you could be working differently, or less? Promoting your band in an unconventional way? Chris Brogan summarized a recent speech he delivered on the topic of business advice. However, a lot of this business management advice also applies to band management and self-promotion. After all, Band is Brand without the R.

Focus on the Relationship – to me, the new unit of business should be relationships. You get more fruit from an apple tree if you nurture it and pick apples when it’s ripe, instead of uprooting the tree and forcefully shaking the apples into your barrel. It takes a bit longer, but you’re a farmer and a steward, not a machinist. (This is a great part of why I feel many businesses failed over the last two years)

Make Trust a Must – If you’re in this for the long haul, work to earn trust. People want to trust you. It’s a matter of giving them signs of trust, including being there, being consistent, being everywhere they need you to be, and being authentic to your internal and external needs. People aren’t stupid. They need to feel your conviction and your support all the way throughout the experience with you.

Check out the whole article on chrisbrogan.com.

Technorati Tags: Chris Brogan, music advice, Music Tips

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This entry was posted on Wednesday, October 21st, 2009 at 8:23 am and is filed under Music Business, Music Promotion, Wisdom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.