by Duke

Alamo Music – Not surprised. Merely fascinated. I have yet to understand how it works, but Refe Tuma gets it. A fan-owned music label? This is more than just rhetoric (i.e. “I’m a huge music fan and I own a record label”). How does it work? The Alamo Music website offers few details on the front page – basically the floor of the platform. What’s their secret to survival?

Enter Creative Deconstruction and their story on Hope & Social co-founder Rich Huxley:

Through our Website, Facebook, Wordpress Blogs, and Twitter (@thehuxcapacitor, @socialsimon, @edhombre), through YouTube, Flickr. As an independent artist, the most cost effective means to connect with fans are the free ones. Through following, and meaningfully connecting with the likes of Steve Lawson, Andrew Dubber, Ben Denison and your own Refe Tuma, we’re discovering new means of connecting with fans, new ideas about how to release, tools to save us time, and have been introduced to new ways of making our work pay.

RH goes on to briefly outline innovative business models and marketing techniques (innovative today, traditional wisdom next week) – the Long Tail of Fans, Trent Reznor’s “CWF+RTB=Profit,” the “Free Model” (a.k.a. “PWYW,” which has netted Alamo artists more money per unit than anyone on a major label), and the like.

As if we needed another example of how the independent spirit is taking over in an increasingly big way.

…Only always.

Read Refe’s article at Creative Deconstruction

Technorati Tags: alamo, creative deconstruction, hope & social, refe tuma, rich huxley

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This entry was posted on Thursday, October 22nd, 2009 at 2:33 pm and is filed under Music Business, Music Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.