By: Connor

While Wolfmother chose Facebook and John Mayer chose augmented reality, Alice In Chains has chosen the iPhone as the medium upon which they enter the interactive music market. All these platforms have one thing in common – interactivity. By creating something cool and new, something that will be talked about and shared by fans, these artists hope to increase their exposure and thus sales.

Alice In Chains releases and iPhone app today for its latest album Black Gives Way To Blue. The app features full songs, videos, news, photos and social networking; and includes as an impressive level of interactivity. Custom-built functionality allows fans to interact with each of the album’s 11 tracks via a touch, drag and hold feature that reveals hidden visual elements.

Read more on Hypebot

Technorati Tags: Alice In Chains, Hypebot, iphone, Music Marketing Strategies

This entry was posted on Tuesday, October 27th, 2009 at 1:43 pm and is filed under Music Business, Music Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.