musicwisdom2


By: Connor

I came across this list posted on musicmarketing.com which outlines the 7 ways most musicians screw up, and how to fix them. How could this not be useful? Here’s the quick version of the list, you decide.

1. Attachment is Deadly – Sometimes you need to know when to let go. 100% of zero is still zero.

2. Know Your Numbers – Keep a record of your live show attendance, expenses, etc. A club owner isn’t going to book you on your word that ‘tons’ of people will show up

3. Prove the Concept – If it works locally, odds are good it will work on a larger scale, especially in this digital era.

4. Having Options Means More Money – Do what you can to have more than one person/venue/etc bidding for your presence.

5. Play Big - Have a goal in mind. Are you just trying to get a little father away from where you are now or are you going somewhere specific?

6. Bet Everything – If you’re certain of what you have to offer, why have a backup plan? It only justifies the times you give less than your best.

7. Get Realistic – If you aren’t following the above tips, start doing so. There are plenty of people who are, and they are the ones who are going to be noticed.

I’m not a TV person, so I’m a bit behind on this, but a friend of mine just turned me onto a show called “Shark Tank” (watch on Hulu) and I think it’s worth a mention here.

The show is based on a BBC/CBC series called “Dragon’s Den” and features entrepreneurs with big ideas, but not enough money to make them happen. Each episode, a group of self-made millionaires from all corners of the business world take their own money and offer some to these entrepreneurs for a piece of their businesses…assuming the idea is any good and everything is in order.

As I was watching, I noticed some similarities between the entrepreneurs on the show and upcoming musicians.

Here are some “big ideas” that you may find helpful in your music business pursuit, since overlooking these will likely kill your music career before it gets off the ground:


Read the whole article at Music Marketing [dot] com


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