Duke’s Note:

Ever walk a tightrope before? If you’re engaging fans through social network media, you’re doing it right now. Creative Deconstruction’s Refe Tuma has a great article about the possible setbacks you can cause for yourself by over-engaging.

The gist of it is, Don’t be afraid; just be responsible. You gotta walk that line between informing vs spamming, between keeping fans in the loop vs hitting them with so many mundane details that they start to ignore you.

by Refe Tuma

You can’t really go anywhere in the music industry today without hearing the phrase ‘fan-engagement.’ While most bands have (hopefully) always made an effort to connect with their listeners and fans in a way that goes beyond the music itself, social media has thrust the practice into the spotlight in a big way. Services like Twitter and Facebook have provided a platform to maintain contact with fans across the world in ways no one could have imagined ten years ago. Many artists are seizing the opportunity and seeing impressive results.

Of course, when any concept begins to saturate an entire industry the way fan-engagement recently has there is bound to be some backlash. Backlash is good – even the most promising ideas need to be tested and critiqued. I came across a couple of interesting pieces last week that provide a good counterpoint to the fan-engagement buzz, and I thought they were worth discussing further.

Read the article at Creative Deconstruction

See also: JayRod Chicago’s post about fan pages & websites

and Mianmore Communications

Technorati Tags: backlash, creative deconstruction, refe tuma, Social Media

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