By: Connor

But it can potentially buy you and your band promotion. Then comes the question, what kind of promotion to get? While Brian Hazard doesn’t have an answer, he lists a few types of promotion he wouldn’t purchase. Here’s a list of them:

Ads. – Not worth the investment, excepting if you already have a massive fanbase you need to make aware of an impending event.

Press. – Doesn’t sell music. Music sells music.

Radio Promotion. – Before investing, ask yourself who you are trying to reach, and what exactly you want them to do.

Compilation CD’s – Think long and hard before you even allow your song to appear on one of these, let alone pay for it to be there.

Promo CD’s – Spamming out promos results in one of two things: your music is ignored, or your music appears in a week or so online for 99 cents, undercutting your sales.

Song Contests. – Only recommended for the prizes.

Note that while all these options are declined, the solution is not to ignore promotion. Rather, you’re better off using the thousands of dollars you would have spent on something more tangible, and using the plethora of free promotional alternatives available in the digital age to make your mark.

So what would I spent that theoretical $5,000 on? I’ll have to get back to you on that one, because I honestly don’t know. I promote to establish and nurture a genuine relationship with my fans. While money can buy you “exposure,” it can’t buy you love. I’ll expand on my reasoning next time as I make the case for online-only promotion.

Read More at Passive Promotion.

Technorati Tags: Brian Hazard, music advice, Music Promotion, Passive Promotion

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This entry was posted on Thursday, December 3rd, 2009 at 3:02 pm and is filed under Music Business, Music Promotion, Wisdom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.