by Duke

As previously reported, we’re in high gear getting this event going. Heather has been in dialogue with a couple of sponsors who could really take this to the next level. It’s exciting and (speaking as a noob in the world of event planning and promotion) nerve-rattling. The experience of positive stress… and I think I like it.

Finding a venue is turning out to be easier than I thought. So far the Toronto Opera House and Berkeley Church have responded favorably, and there are others from whom I expect to hear soon. The former has a capacity of 850 heads & is fully staffed to meet our needs. That’s a lot more than the 300+ fans we’re aiming to draw, but it’s better to have the space & not need it than to need it & not have it.

This week Shawn & I shot a promo video a couple days ago with Emma – Euphonic Sound’s energetic new cadre – behind the camera. That’s to let artists know how to get in on performing at the event & on the mixtape, and it’ll be up real soon. It was fun to be in front of the camera again. Like riding a bike. Been a few years.

So much for the legwork.

This whole thing is also an exercise in categorical thinking. When you hear the word “success,” what comes to mind? When it comes to United in Flow, there are a few things to consider. Is success going to be judged by how many people show up? By how much money we raise? By the number of units we move? By how many people are wearing a United in Flow T-shirt the next day? By my reckoning it’s a matter of how much we raise for charity; the other categories serve that end.

But afterwards I’ll be looking everywhere to read up on or hear what people have to say about it after the fact. That’s how we’ll know if we’re doing it again next year; that’s how we’ll know it was a success.

Meantime, if you haven’t already gone over to the Euphonic Community and set up your profile, do it now! It’s the surest way to get the info you need to be a part of this thing.

That’s it for now. I’ll be back as soon as I’ve got more to say about it. Peace!

Technorati Tags: charity, hip hop, United in Flow

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This entry was posted on Wednesday, February 17th, 2010 at 12:24 pm and is filed under Community Updates, Music Culture, Music Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.