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On August 2, 2013 I read more bad news for the album sales business as reported in Billboard. Some analysts are saying a big reason is that people are buying less old records. Why would they when you can dial almost any title up on Rdio.

Music streaming is not exactly the saviour the music industry had hoped for but it is pretty great for music fans. In my opinion this is exactly where the music business needs to be going. Improving the audience experience in order to win back some of the entertainment dollars being spent elsewhere by a public that is not interested in micro artist royalty issues from internet streams or digital downloads.

People in the music business, artists, producers, managers, etc. sometimes forget that the audience (consumers) of their products and services (recordings & live performances) don’t know or care about the inner workings of the music industry. They just want awesome experiences. There really isn’t much more to it than that…so musicians, music delivery platforms, concert promotors, etc, give it to them good!!!

Music fans, like everyone else, feel like they are living in an unprecedented technologically advanced digital civilization – our music and its systems of playback and delivery should reflect that. Anything less than a frictionless, organized, high quality music delivery interface like Rdio is more likely due to greedy corporate types unwilling to lose established profit streams and allow innovation to occur.

I haven’t used Rdio’s competitor HMV vault. And because I live in Canada I haven’t used Spotify either. Rdio seems to me like the best Canada has to offer in terms of a music archive and interface. I love being able to type in virtually any artist and have their catalog (or at least most of it) appear. I also love that every artist page has a bio and a related artists tab.

I love that Rdio has a Heavy Rotation page that shows the music that the community of Rdio users are listening to most. And I also love the social aspects; I love that I can see the music that the people I admire are listening to and adding to their collections and playlists. I love that the music sounds high quality – and not all messed up due to the file compression used on so many other web based platforms that store and playback audio.

I give Rdio a good rating. I like it. I can’t believe it took so long to get something like this. As a musician and music producer I always think about young musicians and how they discover music during their development. I believe that one of the most important things a musician can do is listen to a lot of different music. A musician must go through a process of searching through different genres and eras and finding things in the music they like. New sounds are created by artists who take mulitple disparate influences and mix them together in a creative and new musical combination. Rdio empowers this. This is the #1 reason I like it so much.

There are a few things about Rdio that I don’t like, but I am going to save that for another post. The experience of using Rdio is one that I have been waiting for my whole life. That being said I think this is going to require a few more posts and a little more time to keep on using Rdio. Next Rdio post I plan to get a little more into the nuts and bolts of how the service works.

In the meantime, connect with me on Rdio. Thanks for reading.

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