By Adrian Ellis

You know how a particular smell or perfume, or a song, can bring back a powerful memory of a person, place, or time in your life? Certain stimuli can trigger strong emotional states. For me, if I smell Calvin Klein’s ‘Eternity’, I’m back in grade 9, going out on my first [...]

by Duke
Before getting into a history of rap or Hip-Hop, I wanna distinguish between the two. As KRS-One put it at last year’s Rock the Bells, “Rap is what we do; Hip-Hop is what we live.” For those who don’t know: Rap is a collection of vocal styles; Hip-Hop is a culture.
It’s also [...]

By James Pew
In case you missed it here is Open Your Mind To The Social Web Pt. 1
3. Who is the ME in Social Media?
At the end of January, media futurist Brian Solis published an insightful piece on his blog entitled Who is the ME in Social Media? Since Open Your Mind To The [...]

By James Pew
This post is the first place we send new Studio 2.0 clients and new Euphonic Community interns to learn about the social web. We always share what we discover about the new music business, the social web, and all things related to direct-to-fan, the long tail and 1,000 true fans with our Studio [...]

by Duke
Everyone knows now that Hip-Hop Culture is a global, socially conscious movement. There will always be times when it is highjacked and exploited by maniacal capitalists, or ridden by unscrupulous thugs with no interest in making the world better (often the same people). Those are the times when the music gets boring [...]