Duke’s Note:
Ever walk a tightrope before? If you’re engaging fans through social network media, you’re doing it right now. Creative Deconstruction’s Refe Tuma has a great article about the possible setbacks you can cause for yourself by over-engaging.
The gist of it is, Don’t be afraid; just be responsible. You gotta walk [...]

By: Connor
Not only does using mass amounts of compression and limiting make your music sound terrible, it bombards your fans with the fact that you don’t trust them. You don’t trust them to listen to your art, don’t trust them to be capable of making their own judgments about it’s subtlety, don’t trust them [...]

by Duke
Luke Ryan has been playing in New York City’s Grand Central Station for 30 years, and Axe has taken notice.
If you see Mr. Ryan playing now you’ll notice the Axe Instinct sign on his guitar case. And if you stick around you’ll hear him sing a song involved in selling the new product [...]

by Chris Castle and Amy E. Mitchell
You’ve decided to form a band. Let’s get your business in order.
What are the most important things you can do to make sure that you don’t trip yourselves up down the road? What can you do now to make sure that when you hire lawyers and accountants you don’t [...]

Duke’s note: Remember when psycho fans stalked their favorite artists? Okay, those days aren’t over. But a growing technique in music marketing has digital music providers taking a cue from those psycho fans – collecting consumer buying habits on an individual level and utilizing that data towards further sales.
Obviously it isn’t quite [...]